The Advertising Concept Book


The Advertising Concept Book
Author: Pete Barry
Publisher:
ISBN:
Size: 74.28 MB
Format: PDF, Mobi
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The Advertising Concept Book

The Advertising Concept Book by Pete Barry, The Advertising Concept Book Books available in PDF, EPUB, Mobi Format. Download The Advertising Concept Book books, A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.


The Advertising Concept Book (First
Language: un
Pages: 320
Authors: Pete Barry
Categories:
Type: BOOK - Published: 2016-08-01 - Publisher: Thames & Hudson
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every
The Advertising Concept Book
Language: un
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Advertising Concept Book
Language: un
Pages:
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016 - Publisher:
Books about Advertising Concept Book
廣告行銷自學聖經
Language: un
Pages:
Authors: Pete Barry
Categories: Advertising
Type: BOOK - Published: 2019 - Publisher:
Books about 廣告行銷自學聖經
Advertising: Concept and Copy (Third Edition)
Language: un
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing
Одна справа. Як робити менше, а встигати більше
Language: uk
Pages: 208
Authors: Ґері Келлер, Джей Папасан
Categories: Psychology
Type: BOOK - Published: 2017-07-20 - Publisher: Наш формат
Вам потрібно менше. Вам потрібно менше відволікатися, витрачати менше часу на другорядні речі, марнувати менше життєвих сил на неефективну роботу, давати менше невиконуваних обіцянок і брати на себе менше непідйомних зобов’язань. Водночас ви прагнете більшого. Більшої продуктивності, більших доходів і більшого задоволення від життя. Зараз вам здається, що цього неможливо
Advertising by Design
Language: un
Pages: 264
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2016-11-08 - Publisher: John Wiley & Sons
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews
Працюй чотири години на тиждень. Нова психологія успіху
Language: uk
Pages: 257
Authors: Тімоті Феррісс
Categories: Psychology
Type: BOOK - Published: 2017 - Publisher: Family Leisure Club
Books about Працюй чотири години на тиждень. Нова психологія успіху
Creative Advertising
Language: un
Pages: 263
Authors: Mario Pricken
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Приліпи! Ефективність ідей: чому одні досягають успіху, а інші зазнають невдач
Language: uk
Pages:
Authors: Чіп Хіз, Ден Хіз
Categories: Psychology
Type: BOOK - Published: 2017-01-31 - Publisher: Family Leisure Club
Що підтримує поширення теорій змов, численних міських легенд і міфів? Чому деякі досить безглузді ідеї продовжують існувати, тимчасом як безліч хороших задумів приречені на зникнення? У своєму провокаційному та пізнавальному дослідженні брати Хізи з’ясовують, що ж робить ідеї «липкими» і яка формула сприяє їхній успішності. Історії талановитої вчительки початкової школи,