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The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Advertising
Type: BOOK - Published: 2008 - Publisher:
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own
The Advertising Concept Book (First
Language: en
Pages: 320
Authors: Pete Barry
Categories: Advertising
Type: BOOK - Published: 2016-08-01 - Publisher: Thames & Hudson
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every
The Advertising Concept Book
Language: en
Pages: 296
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016-07-26 - Publisher:
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition
Advertising: Concept and Copy (Third Edition)
Language: en
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing
Advertising
Language: en
Pages: 256
Authors: George Felton
Categories: Design
Type: BOOK - Published: 2006 - Publisher: W. W. Norton
A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads?rom what to say to how to say it. Part 1, Strategies, operates on the premise that
Fundamentals of Advertising & Public Relation
Language: en
Pages: 106
Authors: Dhruv Sabharwal
Categories: Education
Type: BOOK - Published: 2018-07-17 - Publisher: Evincepub Publishing
This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing. This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication
Одна справа. Як робити менше, а встигати більше
Language: uk
Pages: 208
Authors: Ґері Келлер, Джей Папасан
Categories: Psychology
Type: BOOK - Published: 2017-07-20 - Publisher: Наш формат
Вам потрібно менше. Вам потрібно менше відволікатися, витрачати менше часу на другорядні речі, марнувати менше життєвих сил на неефективну роботу, давати менше невиконуваних обіцянок і брати на себе менше непідйомних зобов’язань. Водночас ви прагнете більшого. Більшої продуктивності, більших доходів і більшого задоволення від життя. Зараз вам здається, що цього неможливо
Працюй чотири години на тиждень. Нова психологія успіху
Language: uk
Pages: 257
Authors: Тімоті Феррісс
Categories: Psychology
Type: BOOK - Published: 2017 - Publisher: Family Leisure Club
Books about Працюй чотири години на тиждень. Нова психологія успіху
Advertising concepts and strategies
Language: en
Pages: 610
Authors: Christopher C. Gilson, Harold W. Berkman
Categories: Business & Economics
Type: BOOK - Published: 1980 - Publisher:
Books about Advertising concepts and strategies