The Advertising Concept Book 2


The Advertising Concept Book 2
Author: Pete Barry
Publisher:
ISBN: 9780500290316
Size: 18.48 MB
Format: PDF
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Advertising Concept Book

The Advertising Concept Book 2 by Pete Barry, Advertising Concept Book Books available in PDF, EPUB, Mobi Format. Download Advertising Concept Book books, A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.


Advertising Concept Book
Language: en
Pages: 296
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Advertising: Concept and Copy (Third Edition)
Language: en
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing
Advertising
Language: en
Pages: 256
Authors: George Felton
Categories: Design
Type: BOOK - Published: 2006 - Publisher: W. W. Norton
A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads?rom what to say to how to say it. Part 1, Strategies, operates on the premise that
Reality In Advertising
Language: en
Pages: 124
Authors: Rosser Reeves
Categories: Business & Economics
Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve
Одна справа. Як робити менше, а встигати більше
Language: uk
Pages: 208
Authors: Ґері Келлер, Джей Папасан
Categories: Psychology
Type: BOOK - Published: 2017-07-20 - Publisher: Наш формат
Вам потрібно менше. Вам потрібно менше відволікатися, витрачати менше часу на другорядні речі, марнувати менше життєвих сил на неефективну роботу, давати менше невиконуваних обіцянок і брати на себе менше непідйомних зобов’язань. Водночас ви прагнете більшого. Більшої продуктивності, більших доходів і більшого задоволення від життя. Зараз вам здається, що цього неможливо
Marketing
Language: en
Pages: 818
Authors: William M. Pride, O. C. Ferrell
Categories: Business & Economics
Type: BOOK - Published: 1989 - Publisher: Houghton Mifflin Harcourt (HMH)
Books about Marketing
Advertising concepts and strategies
Language: en
Pages: 610
Authors: Christopher C. Gilson, Harold W. Berkman
Categories: Business & Economics
Type: BOOK - Published: 1980 - Publisher:
Books about Advertising concepts and strategies
Basics Advertising 02: Art Direction
Language: en
Pages: 184
Authors: Nik Mahon
Categories: Business & Economics
Type: BOOK - Published: 2010-07-21 - Publisher: AVA Publishing
Basics Advertising 02: Art Direction provides an essential introduction to the process of art directing creative advertising concepts.
Cases in Advertising and Marketing Management
Language: en
Pages: 217
Authors: Edd Applegate, Art Johnsen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Rowman & Littlefield
Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.