The Advertising Concept Book 2


The Advertising Concept Book 2
Author: Pete Barry
Publisher:
ISBN: 9780500290316
Size: 43.67 MB
Format: PDF, Mobi
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Advertising Concept Book

The Advertising Concept Book 2 by Pete Barry, Advertising Concept Book Books available in PDF, EPUB, Mobi Format. Download Advertising Concept Book books, A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.


The Advertising Concept Book (First
Language: un
Pages: 320
Authors: Pete Barry
Categories:
Type: BOOK - Published: 2016-08-01 - Publisher: Thames & Hudson
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every
Advertising Concept Book
Language: un
Pages:
Authors: Pete Barry
Categories:
Type: BOOK - Published: 2016 - Publisher:
Books about Advertising Concept Book
The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Advertising: Concept and Copy (Third Edition)
Language: un
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing
Одна справа. Як робити менше, а встигати більше
Language: uk
Pages: 208
Authors: Ґері Келлер, Джей Папасан
Categories: Psychology
Type: BOOK - Published: 2017-07-20 - Publisher: Наш формат
Вам потрібно менше. Вам потрібно менше відволікатися, витрачати менше часу на другорядні речі, марнувати менше життєвих сил на неефективну роботу, давати менше невиконуваних обіцянок і брати на себе менше непідйомних зобов’язань. Водночас ви прагнете більшого. Більшої продуктивності, більших доходів і більшого задоволення від життя. Зараз вам здається, що цього неможливо
Advertising by Design
Language: un
Pages: 264
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2016-11-21 - Publisher: John Wiley & Sons
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews
Creative Advertising
Language: un
Pages: 255
Authors: Mario Pricken
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek
Fundamentals of Advertising & Public Relation
Language: un
Pages: 106
Authors: Dhruv Sabharwal
Categories: Education
Type: BOOK - Published: 2018-07-17 - Publisher: Evincepub Publishing
This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing. This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1806
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies,
Developing Advertising with Qualitative Market Research
Language: en
Pages: 150
Authors: Judith Wardle
Categories: Business & Economics
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick