The Advertising Concept Book 2


The Advertising Concept Book 2
Author: Pete Barry
Publisher:
ISBN:
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The Advertising Concept Book

The Advertising Concept Book 2 by Pete Barry, The Advertising Concept Book Books available in PDF, EPUB, Mobi Format. Download The Advertising Concept Book books, A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.


The Advertising Concept Book
Language: en
Pages: 272
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Advertising Concept Book
Language: en
Pages: 296
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher:
A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.
Advertising: Concept and Copy (Third Edition)
Language: en
Pages: 320
Authors: George Felton
Categories: Business & Economics
Type: BOOK - Published: 2013-08-05 - Publisher: W. W. Norton & Company
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing
Sprint
Language: de
Pages: 256
Authors: Jake Knapp, John Zeratsky, Braden Kowitz
Categories: Business & Economics
Type: BOOK - Published: 2016-10-10 - Publisher: Redline Wirtschaft
Unternehmer, Gründer und Teams stehen täglich vor der Herausforderung: Womit soll man zuerst anfangen, worauf sich am meisten fokussieren? Und wie viele Diskussionen und Meetings sind nötig, bevor man ganz sicher die garantiert richtige Lösung hat? Die Folge ist, dass allzu oft das Projekt auf der Stelle tritt und man
Basics Advertising 02: Art Direction
Language: en
Pages: 184
Authors: Nik Mahon
Categories: Business & Economics
Type: BOOK - Published: 2010-07-21 - Publisher: AVA Publishing
Basics Advertising 02: Art Direction provides an essential introduction to the process of art directing creative advertising concepts.
Die Prinzipien des Erfolgs
Language: de
Pages: 688
Authors: Ray Dalio
Categories: Self-Help
Type: BOOK - Published: 2019-06-23 - Publisher: FinanzBuch Verlag
Seine Firma Bridgewater Associates ist der größte Hedgefonds der Welt, er selbst gehört zu den Top 50 der reichsten Menschen auf dem Planeten: Ray Dalio. Seit 40 Jahren führt er sein Unternehmen so erfolgreich, dass ihn Generationen von Nachwuchsbankern wie einen Halbgott verehren. Mit "Die Prinzipien des Erfolgs" erlaubt er
Advertising
Language: en
Pages: 256
Authors: George Felton
Categories: Design
Type: BOOK - Published: 2006 - Publisher: W. W. Norton
A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads?rom what to say to how to say it. Part 1, Strategies, operates on the premise that
Advertising by Design
Language: en
Pages: 288
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2010-12-20 - Publisher: John Wiley & Sons
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of
Das Layout-Buch
Language: de
Pages: 208
Authors: Gavin Ambrose, Paul Harris
Categories: Architecture
Type: BOOK - Published: 2015-03-16 - Publisher: Stiebner Verlag GmbH
Ausgehend von theoretischen Grundlagen und der sich wandelnden ästhetische Auffassung von Layouts zeigen die Autoren die Einflüsse des Layout Designs auf die Kunst, das Produktdesign und die Architektur auf. Mit zahlreichen exzellenten Beispielen bebildert und anschaulich geschildert beleuchten sie alle Aspekte, die für den Designer relevant sind. Ein Band, der
Geständnisse eines Werbemannes
Language: de
Pages: 228
Authors: David Ogilvy
Categories: Werbung
Type: BOOK - Published: 2000 - Publisher:
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