Marketing Planning


Marketing Planning
Author: Malcolm McDonald
Publisher: Kogan Page Publishers
ISBN: 0749451491
Size: 27.45 MB
Format: PDF, Kindle
View: 4356
Get Books

Malcolm Mcdonald On Marketing Planning

Marketing Planning by Malcolm McDonald, Malcolm Mcdonald On Marketing Planning Books available in PDF, EPUB, Mobi Format. Download Malcolm Mcdonald On Marketing Planning books, Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. Test questions at the end of each chapter aid understanding. Written by an authority on marketing plans, this book is useful for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track.


Malcolm McDonald on Marketing Planning
Language: en
Pages: 197
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2007-11-03 - Publisher: Kogan Page Publishers
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and
Essential Guide to Marketing Planning
Language: en
Pages: 268
Authors: Marian Burk Wood
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education
Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present
Analysis for Marketing Planning
Language: en
Pages: 272
Authors: Donald Lehmann, Russell Winer
Categories: Business & Economics
Type: BOOK - Published: 2004-08-18 - Publisher: McGraw-Hill/Irwin
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book
Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 152
Authors: Edwin J. Nijssen, Ruud T. Frambach
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Springer Science & Business Media
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value
Marketing/planning Library and Information Services
Language: en
Pages: 187
Authors: Darlene E. Weingand
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Libraries Unlimited
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a
Marketing Plans That Work
Language: en
Pages: 254
Authors: Malcolm McDonald, Warren Keegan
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Butterworth-Heinemann
This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background.
Marketing Plans
Language: en
Pages: 675
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Butterworth-Heinemann
Marketing Plans is simply the definitive guide to making plans that work. Adopting a ‘this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and
Marketing Planning
Language: en
Pages: 128
Authors: Karen Beamish
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The
CIM Coursebook: The Marketing Planning Process
Language: en
Pages: 256
Authors: Ray Donnelly, Graham Harrison
Categories: Business & Economics
Type: BOOK - Published: 2010-09-08 - Publisher: Routledge
Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate
Marketing Planning for Services
Language: en
Pages: 384
Authors: Adrian Payne, Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services