Marketing Planning PDF Books

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Essential Guide To Marketing Planning

Marketing Planning
Author: Marian Burk Wood
Publisher: Pearson Education
ISBN: 9780273713234
Size: 16.76 MB
Format: PDF, ePub
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Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
Malcolm McDonald on Marketing Planning
Language: en
Pages: 197
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2007-11-03 - Publisher: Kogan Page Publishers
Malcolm McDonald on Marketing Planning guides readers through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and
Marketing Planning for the Pharmaceutical Industry
Language: en
Pages: 168
Authors: John Lidstone, Janice MacLennan
Categories: Business & Economics
Type: BOOK - Published: 2017-07-05 - Publisher: Taylor & Francis
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which
Essential Guide to Marketing Planning
Language: en
Pages: 268
Authors: Marian Burk Wood
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Pearson Education
Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present
Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 152
Authors: Edwin J. Nijssen, Ruud T. Frambach
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Springer Science & Business Media
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value
Marketing Plans That Work
Language: en
Pages: 254
Authors: Malcolm McDonald, Warren Keegan
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Butterworth-Heinemann
Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies,
Marketing Planning for Services
Language: en
Pages: 384
Authors: Adrian Payne, Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services
Digital Marketing Planning
Language: en
Pages:
Authors: Emiliano Giovannoni
Categories: Business & Economics
Type: BOOK - Published: 2020-01-22 - Publisher: Chasefive.com
A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. Designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. With
Strategic Marketing Planning
Language: en
Pages: 544
Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking
Strategic Marketing Planning
Language: en
Pages: 648
Authors: Colin Gilligan, Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking
Marketing Planning
Language: en
Pages: 128
Authors: Karen Beamish
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Routledge
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The