Marketing And Managing Tourism Destinations PDF Books

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Marketing And Managing Tourism Destinations

Marketing And Managing Tourism Destinations
Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 1351714805
Size: 23.53 MB
Format: PDF, ePub, Docs
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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Marketing and Managing Tourism Destinations
Language: en
Pages: 690
Authors: Alastair M. Morrison
Categories: Travel
Type: BOOK - Published: 2018-09-06 - Publisher: Routledge
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major
Destination Marketing and Management
Language: en
Pages: 402
Authors: Kornelia Marshall
Categories: Travel
Type: BOOK - Published: 2016-04-01 - Publisher:
The term "destination" refers broadly to an area where tourism is a relatively important activity and where the economy may be significantly influenced by tourism revenues. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system.
Advances in Tourism Destination Marketing
Language: en
Pages: 266
Authors: Metin Kozak, Juergen Gnoth, Luisa L.A Andreu
Categories: Business & Economics
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate
Marketing and Managing Tourism Destinations
Language: en
Pages: 132
Authors: Sherona Boll
Categories: Business & Economics
Type: BOOK - Published: 2014-12-04 - Publisher:
Whether you're a small business owner just starting out or you've been an entrepreneur for a long time, you can actually outsource a lot of the marketing tasks and projects that seem to cross your desk every day.
Wine Tourism Destination Management and Marketing
Language: en
Pages: 621
Authors: Marianna Sigala, Richard N.S. Robinson
Categories: Business & Economics
Type: BOOK - Published: 2019-06-25 - Publisher: Springer
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case
Managing and Marketing Tourist Destinations
Language: en
Pages: 262
Authors: Metin Kozak, Seyhmus Baloglu
Categories: Business & Economics
Type: BOOK - Published: 2010-11-01 - Publisher: Routledge
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for
Tourism Destination Marketing and Management
Language: en
Pages: 370
Authors: Youcheng Wang, Abraham Pizam
Categories: Electronic books
Type: BOOK - Published: 2011-03-01 - Publisher: CABI
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27
Managing Tourism Destinations
Language: en
Pages: 277
Authors: Jennifer Raga
Categories: Electronic books
Type: BOOK - Published: 2017-11 - Publisher: Society Publishing
Management of tourism destination is a multi-faceted pursuit. It together comprises the contemporary critical issues in tourism, its persistent challenges which are based upon the several experiences collected from different destination of tourism along with vibrant cultural and economic environment. In managing the destinations of tourism, the most important contribution
Tourist Destination Management
Language: en
Pages: 324
Authors: Nazmi Kozak, Metin Kozak
Categories: Business & Economics
Type: BOOK - Published: 2019-04-27 - Publisher: Springer
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of
Governance von Destinationen : neue Ansätze für die erfolgreiche Steuerung touristischer Zielgebiete
Language: de
Pages: 290
Authors: Anja Saretzki
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Erich Schmidt Verlag GmbH & Co. KG
Books about Governance von Destinationen : neue Ansätze für die erfolgreiche Steuerung touristischer Zielgebiete