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Global Strategy

Global Strategy
Author: Mike W. Peng
Publisher: South-Western College
ISBN: 9780357512364
Size: 60.43 MB
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The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today�s time-starved students in mind -- present current topics in every chapter.
Global Strategy
Language: en
Pages: 562
Authors: Mike W. Peng
Categories:
Type: BOOK - Published: 2021 - Publisher: South-Western College
The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the
Total Global Strategy II
Language: en
Pages: 299
Authors: George S. Yip
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Pearson College Division
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services,
Framing the EU Global Strategy
Language: en
Pages: 168
Authors: Nathalie Tocci
Categories: Political Science
Type: BOOK - Published: 2017-07-26 - Publisher: Springer
This book tells the story of the EU Global Strategy (EUGS). By reflecting back on the 2003 European Security Strategy, this book uncovers the background, the process, the content and the follow-up of the EUGS thirteen years later. By framing the EUGS in this broader context, this book is essential
Fundamentals of Global Strategy
Language: en
Pages: 270
Authors: Cornelis A. de Kluyver
Categories: Business & Economics
Type: BOOK - Published: 2010-08-20 - Publisher: Business Expert Press
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has
International Strategy
Language: en
Pages: 390
Authors: David Collis
Categories: Business & Economics
Type: BOOK - Published: 2014-10-06 - Publisher: John Wiley & Sons
Books about International Strategy
Global Strategy in the Service Industries
Language: en
Pages: 194
Authors: Mario Glowik
Categories: Business & Economics
Type: BOOK - Published: 2017-04-28 - Publisher: Routledge
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies
Global Strategy
Language: en
Pages: 270
Authors: Edgar James Kingston-McCloughry
Categories: Strategy
Type: BOOK - Published: 1957 - Publisher:
En analyse af krigens årsager og den udvikling, der har præget den strategiske tænkning. Forfatteren giver sin vurdering af, hvordan en fremtidig militær strategi bør tilpasses den politiske udvikling, der har fundet sted efter den 2. verdenskrig.
Global Strategy
Language: en
Pages: 240
Authors: Stephen Tallman
Categories: Business & Economics
Type: BOOK - Published: 2010-06-15 - Publisher: John Wiley & Sons
This comprehensive volume from Wiley's Global Dimensions of Business series explores the topic of international strategic management at an MBA or Executive Education level. Authored by an accomplished teacher who possesses a strong understanding of the market, this text offers clear frameworks coupled with lively, international case studies. Written by
Global Strategy
Language: en
Pages: 264
Authors: Andrew Inkpen, Kannan Ramaswamy
Categories: Business & Economics
Type: BOOK - Published: 2005-11-24 - Publisher: Oxford University Press
There are few industries, if any untouched by global competitive forces. Firms and countries long accustomed to dominance in their respective international markets must now reckon with aggressive and innovative competitors from all corners of the world. As the cross-border flow of people, knowledge, ideas, products, services and management practices
Japanese Global Strategy
Language: en
Pages: 184
Authors: Katsuo Yamazaki
Categories: Business & Economics
Type: BOOK - Published: 2018-12-29 - Publisher: Springer
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor.