Global Marketing


Global Marketing
Author: Svend Hollensen
Publisher: Financial Times/Prentice Hall
ISBN: 9780273726227
Size: 47.55 MB
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Global Marketing

Global Marketing by Svend Hollensen, Global Marketing Books available in PDF, EPUB, Mobi Format. Download Global Marketing books, Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.


Global Marketing
Language: en
Pages: 756
Authors: Svend Hollensen
Categories: Business & Economics
Type: BOOK - Published: 2010-06-19 - Publisher: Financial Times/Prentice Hall
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Global Marketing
Language: en
Pages: 621
Authors: Warren J. Keegan, Mark C. Green
Categories: Export marketing
Type: BOOK - Published: 2011 - Publisher: Pearson/Education
This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will
Global Marketing
Language: de
Pages: 86
Authors: Lars Senhen
Categories: Business & Economics
Type: BOOK - Published: 2001-06-05 - Publisher: diplom.de
Inhaltsangabe:Einleitung: Die Globalisierung des internationalen Wettbewerbs gehört zu Beginn des 21. Jahrhunderts wohl zu den größten Herausforderungen für das Management eines Unternehmens. Weltweit müssen sich Unternehmen in immer kürzer werdenden Abständen auf neue Wettbewerbs- und Strukturveränderungen einstellen. Die Dynamik im internationalen Wettbewerb nimmt stetig zu und wird voraussichtlich auch in
Global Marketing — Konzeption eines länderübergreifenden Marketing
Language: de
Pages: 390
Authors: Ralf Kreutzer
Categories: Business & Economics
Type: BOOK - Published: 2013-03-07 - Publisher: Springer-Verlag
Mit der zunehmenden Bedeutung der Internationalisierung des Marketing hat sich seit Uinge rem die Diskussion eines wichtigen strategischen Grundproblems herauskristallisiert; es geht urn die Frage, ob und in welchem Umfang im internationalen Marketing differenzierte oder standardisierte Marketingkonzepte die erfolgversprechendere Alternative darstellen. Gerade in neuerer Zeit besteht die Tendenz, Global Marketing
Global Market Survey
Language: en
Pages: 130
Authors: United States. Office of International Marketing
Categories: Electric power systems
Type: BOOK - Published: 1977 - Publisher:
Books about Global Market Survey
Global Market Survey: Process Control Instrumentation, July 1975
Language: en
Pages: 122
Authors: United States. International Commerce Bureau
Categories: Electric power systems
Type: BOOK - Published: 1975 - Publisher:
Books about Global Market Survey: Process Control Instrumentation, July 1975
Exam Prep for: Global Marketing
Language: en
Pages:
Authors: United States. International Commerce Bureau
Categories: Electric power systems
Type: - Published: - Publisher:
Books about Exam Prep for: Global Marketing
Global Marketing and Advertising
Language: en
Pages: 323
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: SAGE
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
Global Marketing
Language: en
Pages: 700
Authors: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Categories: Business & Economics
Type: BOOK - Published: 2016-11-10 - Publisher: Routledge
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al.
Exam Prep for: Global Marketing Management
Language: en
Pages:
Authors: Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Categories: Business & Economics
Type: - Published: - Publisher:
Books about Exam Prep for: Global Marketing Management