Contemporary Advertising


Contemporary Advertising
Author: William F. Arens
Publisher: Irwin Professional Publishing
ISBN:
Size: 36.14 MB
Format: PDF, Mobi
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Contemporary Advertising

Contemporary Advertising by William F. Arens, Contemporary Advertising Books available in PDF, EPUB, Mobi Format. Download Contemporary Advertising books, "Written for the undergraduate student in liberal arts, journalism, and business schools. ... A resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field."--Preface, p. vx.


Contemporary Advertising
Language: en
Pages: 501
Authors: William F. Arens
Categories: Advertising
Type: BOOK - Published: 1996 - Publisher: Irwin Professional Publishing
"Written for the undergraduate student in liberal arts, journalism, and business schools. ... A resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field."--Preface, p. vx.
Contemporary Advertising and Integrated Marketing Communications
Language: en
Pages: 774
Authors: William F. Arens, Michael F. Weigold, Christian Arens
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:
'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
Contemporary Advertising
Language: en
Pages: 736
Authors: William Arens, Michael Weigold, Christian Arens
Categories: Business & Economics
Type: BOOK - Published: 2008-10-24 - Publisher: McGraw-Hill/Irwin
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text
Contemporary Advertising
Language: en
Pages: 718
Authors: Courtland L. Bovée, William F. Arens
Categories: Advertising
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill/Irwin
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.
Contemporary Advertising
Language: en
Pages: 617
Authors: Courtland L. Bovée, William F. Arens
Categories: Advertising
Type: BOOK - Published: 2002-08 - Publisher:
Books about Contemporary Advertising
Contemporary Advertising Loose Leaf
Language: en
Pages: 768
Authors: William Arens
Categories: Advertising
Type: BOOK - Published: 2016-02-26 - Publisher: McGraw-Hill Higher Education
Books about Contemporary Advertising Loose Leaf
Contemporary Advertising
Language: en
Pages: 617
Authors: William Arens
Categories: Advertising
Type: BOOK - Published: - Publisher: Tata McGraw-Hill Education
Books about Contemporary Advertising
Contemporary Advertising
Language: en
Pages: 768
Authors: Christian Arens, William Arens, Michael Weigold
Categories: Business & Economics
Type: BOOK - Published: 2012-12-14 - Publisher: McGraw-Hill Education
Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising
Essentials of Contemporary Advertising
Language: en
Pages: 558
Authors: William F. Arens, David H. Schaefer, Michael F. Weigold
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: McGraw-Hill Higher Education
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
Contemporary Advertising
Language: en
Pages: 714
Authors: Christian Arens, William F. Arens, Michael F. Weigold
Categories: Advertising
Type: BOOK - Published: 2016-04-16 - Publisher:
Books about Contemporary Advertising