Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally