Contemporary Advertising


Contemporary Advertising
Author: William F. Arens
Publisher: Irwin Professional Publishing
ISBN:
Size: 30.80 MB
Format: PDF, Mobi
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Contemporary Advertising

Contemporary Advertising by William F. Arens, Contemporary Advertising Books available in PDF, EPUB, Mobi Format. Download Contemporary Advertising books, "Written for the undergraduate student in liberal arts, journalism, and business schools. ... A resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field."--Preface, p. vx.


Contemporary Advertising
Language: en
Pages: 501
Authors: William F. Arens
Categories: Advertising
Type: BOOK - Published: 1996 - Publisher: Irwin Professional Publishing
"Written for the undergraduate student in liberal arts, journalism, and business schools. ... A resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field."--Preface, p. vx.
Contemporary Advertising
Language: en
Pages: 736
Authors: William Arens, Michael Weigold, Christian Arens
Categories: Business & Economics
Type: BOOK - Published: 2008-10-24 - Publisher: McGraw-Hill/Irwin
Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text
Controversies in Contemporary Advertising
Language: en
Pages: 336
Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally
Contemporary Advertising and Integrated Marketing Communications
Language: en
Pages: 774
Authors: William F. Arens, Michael F. Weigold, Christian Arens
Categories: Advertising
Type: BOOK - Published: 2011 - Publisher:
'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
Contemporary Advertising
Language: en
Pages: 718
Authors: Courtland L. Bovée, William F. Arens
Categories: Advertising
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill/Irwin
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.
Antique and Contemporary Advertising Memorabilia
Language: en
Pages: 363
Authors: B. J. Summers
Categories: Antiques & Collectibles
Type: BOOK - Published: 2004-04-01 - Publisher:
The 2004 Advertising book has been largely expanded with over 1,000 new listings and photos plus updates on current listings. All listings indicate the condition of the item and are keyed to indicate whether the value assigned was derived from an auction, collector, or dealer. Designed to be a valuable
Contemporary Advertising
Language: en
Pages: 617
Authors: B. J. Summers
Categories: Antiques & Collectibles
Type: BOOK - Published: - Publisher: Tata McGraw-Hill Education
Books about Contemporary Advertising
Contemporary Advertising
Language: en
Pages: 629
Authors: Courtland L. Bovée, William F. Arens
Categories: Advertising
Type: BOOK - Published: 1986 - Publisher: Irwin Professional Publishing
Books about Contemporary Advertising
Contemporary Advertising Loose Leaf
Language: en
Pages: 768
Authors: William Arens
Categories: Advertising
Type: BOOK - Published: 2016-02-26 - Publisher: McGraw-Hill Higher Education
Books about Contemporary Advertising Loose Leaf
Contemporary Marketing and Consumer Behavior
Language: en
Pages: 482
Authors: John F. Sherry
Categories: Business & Economics
Type: BOOK - Published: 1995-05-02 - Publisher: SAGE
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked