Complete with top tips for getting in, advice on how the industry is changing and is likely to change, useful names, addresses, web sites and contact points, this book is the ideal starting point for a successful career in this exciting field.
Ideal for college-bound students or anyone thinking about making a career change Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The book provides an overview of marketing, outlines job options, and
Expert guidance on exploring and choosing the perfect job Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys
Brand managers coordinate and supervise all the activities required to market a product, from package design to pricing to advertising. It's the brand manager's job to figure out what differentiates the product from its competitors and why people buy it, and then use that information to sell it. It's not
A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and beyond the consumer products industry; what it takes to succeed; typical career paths;
'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing