Authors: Chris Hackley, Rungpaka Amy Hackley
Categories: Business & Economics
Type: BOOK - Published: 2017-11-13 - Publisher: SAGE
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a