Advertising And Promotion

Books about Advertising and Promotion Management

Books about Launch! Advertising and Promotion in Real Time

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order

"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Books about Advertising and Promotion

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising

This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.

Books about Advertising and Promotion