Advertising And Promotion


Advertising And Promotion
Author: Michael Belch
Publisher: McGraw-Hill Education
ISBN: 9780073404868
Size: 43.74 MB
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Advertising And Promotion An Integrated Marketing Communications Perspective

Advertising And Promotion by Michael Belch, Advertising And Promotion An Integrated Marketing Communications Perspective Books available in PDF, EPUB, Mobi Format. Download Advertising And Promotion An Integrated Marketing Communications Perspective books, Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.


Advertising and Promotion Management
Language: en
Pages: 647
Authors: John R. Rossiter, Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: McGraw-Hill College
Books about Advertising and Promotion Management
Launch! Advertising and Promotion in Real Time
Language: en
Pages:
Authors: Solomon
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge
Books about Launch! Advertising and Promotion in Real Time
Advertising and Promotion
Language: en
Pages: 360
Authors: Chris Hackley, Rungpaka Amy Hackley
Categories: Business & Economics
Type: BOOK - Published: 2014-11-10 - Publisher: SAGE
This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a
Fashion Advertising and Promotion
Language: en
Pages: 437
Authors: Jay Diamond, Ellen Diamond
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Fairchild Books
This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.
Advertising and Promotion: An Integrated Marketing Communications Perspective
Language: en
Pages: 864
Authors: Michael Belch, George Belch
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: McGraw-Hill Education
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order
Online Advertising and Promotion: Modern Technologies for Marketing
Language: en
Pages: 248
Authors: Hanafizadeh, Payam
Categories: Business & Economics
Type: BOOK - Published: 2012-04-30 - Publisher: IGI Global
"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Advertising and Promotion
Language: en
Pages: 96
Authors: Jeremy Fitzgerald
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Black Cat-Cideb
Books about Advertising and Promotion
Advertising and Promotion
Language: en
Pages: 880
Authors: George Belch
Categories: Business & Economics
Type: BOOK - Published: 2014-01-10 - Publisher: McGraw-Hill Higher Education
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising
Advertising and Promotion
Language: en
Pages: 838
Authors: George Edward Belch, Michael A. Belch
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher:
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of implementing an IMC strategy.
Advertising and Promotion
Language: en
Pages: 779
Authors: George E. Belch, Michael A. Belch
Categories: Advertising
Type: BOOK - Published: 2003 - Publisher:
Books about Advertising and Promotion